At a time when contractors are doing all they can to attract more millennials and Gen Zers to the industry, utilizing an inspirational poem by Eric Borden, a longtime heavy equipment operator and “The Pasture Poet,” can help immeasurably.
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Construction companies facing increasingly tough workforce shortage problems are finding innovative ways to excite more people into the industry.
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In an effort to combat a shortage of skilled workers — in combination with a "college-for-all" mentality that is prevalent in many U.S. high schools — workforce development opportunities are on the rise.
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